Loreen’s got a new single out. And the lady with the strangest music video release strategy we’ve known in recent years, has surprised us all by putting out a video for it – mere days after the single’s release.
Here’s what we wrote about the song itself last week.
The video is pretty damn good, and directed by Loreen herself. Of her direction, she says,”I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release. Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for ‘We Got The Power’ is doing“.
If you live in the UK and Ireland, you can also watch the video in this week’s episode of the Scandipop show, on Chart Show Dance TV.