We awoke this morning to find that Swedish television viewers last night had been getting very excited and very vocal about a new song by a new singer.
The girl to your right is Moa Lignell, and she’s been taking part in the latest series of Swedish Idol. In last night’s show, she performed her own composition ‘When I Held Ya’, and that’s what’s been getting everyone so worked up.
Well because it’s really quite amazing! Lyrically and melodically, it’s a beautiful song. And its simplicity gives it an extra added layer of beauty on top of that. The melody of the chorus is delightfully infectious. It’s not difficult to see why viewers have fallen in love with it.
What is more difficult to work out though, is what’s best for Moa in the competition. If she goes and wins it, she’ll be obliged to release the standard winner’s single, and then will probably have to wait a little while to unleash ‘When I Held Ya’. So in actual fact, Moa herself, and Universal Music, are probably hoping that she gets knocked out of the contest ASAP – thus enabling her to release this as a single while last night’s performance is still on everyone’s minds, AND go into the studio to record that massive selling hit album she’s gonna have regardless of whether she wins the show or leaves next week.