Here comes the debut single from the runner-up of True Talent – this year’s brand new music talent TV show in Sweden.

It’s Sofia “Effie” Olsson and ‘Killing Me’ – a catchy, melody driven, mid-tempo ballad. It sounds like something JoJo would release. And THAT is a large compliment around these parts, just in case you were wondering! It’s got a chorus that stays in your head after the song has finished playing – another thing which goes down quite well around these parts, as it happens.

The single was released on iTunes and Spotify last week in Sweden, and today the music video premiered. Written by Sofie’s long-time collaborator Tony Malm, along with Erik Bernholm and Ashely Hicklin.

You know what’s coming next – YES, you can watch the video below. And as an added bonus here’s a video of Sofia performing on True Talent with one of the show’s mentors Danny Saucedo – his song ‘If Only You’.

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