What’s this? The brand-new single from Swedish newcomer Jacob Frohde. This is ‘Sadly’.
What’s it like? A wistful love ballad that he performs with all the experience of a guy twice his age.
Written by? Jacob himself, along with Jonas ‘Jones’ Wetterberg, Henrik Jonzon and Li Björling.
More from Jacob? This is his second single. Last year he debuted with ‘Cigarettes For Minors‘.
You can find ‘Sadly’ on our Best New Pop playlist.