That’s an inspiring song title. It ought to be. It’s been released today in support of Sweden’s participation in the Winter Olympics.
Let me guess. A rousing ballad. Well yes, but WHAT a rouser of a ballad. It’s got the most epic of pop melodies, and a production that doesn’t shy away from the drums or the strings. If Swedish athletes don’t return from – *looks up where the games are being held* – Korea with bags of medals, they’ve clearly not listened to this song enough.
Written by? Written together with Lisa Desmond, Chris Meyer and Erik Wigelius.
Julia Kedhammar. I know that name. She’s no stranger to representing her country – she was Sweden’s entry to the 2014 Junior Eurovision Song Contest. And last year she made her proper introduction as a popstar with ‘Everywhere‘.
You can find ‘Incredible Now’ on our Best New Pop playlist.