What’s this? The brand-new single from Swedish artist Malou Prytz – the first since she released her debut EP ‘Enter’ earlier in the year. This is ‘If It Ain’t Love’.
What’s it like? A big, bouncy and bubbly pop tune – the likes of which we hear far too infrequently these days. BRAVO MALOU!!!
Written by? Written by Isa Tengblad and Lasse Qvist, produced by Johan Thölin and Oskar Nyman.
More from Malou? A lot more! Yesterday it was revealed by SVT that she’ll be taking part in Melodifestivalen 2020!
You can find ‘If It Ain’t Love’ on our Best New Pop playlist.