Ok, first of all, who or what is a Poo Bear? Only one of the most prolific songwriters in recent years! He’s written hits for Justin Bieber, Skrillex, and others, and has just released his debut album ‘Bearthday Music’ – featuring a whole host of his popstar friends.
Including Zara Larsson – yay! It’s not too surprising – back in 2016, Poo Bear revealed that he had contributed two songs to the Zara Larsson album. Though neither made the cut in the end.
Could ‘Either’ be one of them? Could be – it sounds like it would have fitted in perfectly on her ‘So Good’ record. And it sounds like it was specifically written for her. It’s a superb r&b track with a great melody. So yeah – Zara’s influence is all over this.
Written by? Saul Alexander, Castillo Vasquez, Jacob Kasher, and Poo Bear.

You can find ‘Either’ on our Best New Pop playlist.

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