Rising Swedish superstar Sabina Ddumba is still giving us LIFE with her debut album ( now nominated for a Scandipop Award). After five singles (all featured on the album), she released ‘Homeward Bound’ two months back. An eleven track collection showcasing one of the best voices in music today. As well as the hits, two standout tracks for us are ‘I Cry’ and ‘Did It For The Fame’. The latter in particular is a smash waiting to happen. Sounding like Motown meets Cheiron, it’s a poptastic soundtracked time travel from the late 60s to the late 90s – and obvs she sounds incredible on it. Over the weekend she performed the song at Danish broadcaster DR’s annual Christmas concert, and you can watch it below.
You can find ‘Did It For The Fame’ on our Best New Pop playlist.